Campaign, lifestyle and product imagery — directed with AI, corrected by a textile-trained eye, and finished by hand until nothing about it reads synthetic.
AI is a camera I direct, not a hand that replaces mine. The tool changed. The taste didn't.
Editorial campaign imagery without the photoshoot: cast, lit and art-directed with AI.
Warm, lived-in product scenes for web, social and marketplaces.
From moodboard to finished image, one world with one recognisable feel.
Palette, audience, product truth — the same questions I ask before drawing a repeat.
I direct each round the way a photographer works a set: light, lens, styling, mood. You approve as we go, so nothing lands as a surprise.
Colour-corrected and retouched by hand until nothing reads synthetic. If it looks like AI, it isn't done.
Web-, social- and print-ready files, sized for every placement you need.
5 images
A seasonal lookbook, cast and lit and styled, without a single studio day.
A menswear label needed to see its suits on real-looking models without booking a shoot, so I directed AI into editorial imagery that reads the fit, structure and styling honestly. Every frame was finished by hand until it looked photographed, not generated.
10 images
One warm world for a young scent brand: resin, smoke and sandstone, all of a piece.
I directed AI to build a warm, consistent brand world for Sacrasoul — product and lifestyle images that share one recognisable feel, each frame finished by hand for a natural, refined result across web, social and print.
Every AI project is disclosed as AI-directed. Final deliverables are always my own files, corrected, composited and finished by hand. And when a project needs real drawing, it gets real drawing. The textile studio and the AI studio are the same desk.