Original prints, repeat systems and AI-directed imagery for fashion, home and lifestyle brands.
Drawn by hand, tested to repeat, made to live on real cloth.
600+ original designs,
seven years in studio.
Every surface I make begins as a drawing. I'm Shruti, a textile and surface-pattern designer who also directs AI imagery with the same trained eye. I work with fashion, home and lifestyle brands who want a pattern that feels like theirs alone.
More about me ↓Original motifs, seamless repeats and colourways for apparel and home.
Bedsheets, curtains, covers and wallpaper — scaled and coloured for interiors.
Campaign and product visuals, directed with AI and refined by hand.
Each one carried from a first sketch to the surface you finally touch.
11 images
It began at the doorways of Morocco, the carved and tiled kind you walk through slowly.
I hand-illustrated an archway mural and set it into a half-drop repeat that runs across a full wall without a visible seam. Soft, hand-painted colour washes give it an antique calm, delivered to Modeco Home as print-ready artwork.
11 images
Birds nest in a botanical thicket that never shows you where it ends.
I built a bird-and-botanical repeat and carried it all the way into fashion boards, colourways and garment mockups. Every print reads as one design story a label can build a season around.
15 images
A print earns the word best-selling only after the reorders start coming in.
I designed a set of repeat-ready prints made to move, motifs that stayed in production across more than one collection. The palettes carry cleanly from apparel to home to accessories, so a buyer can build a range from a single language.
AI is a camera I direct, not a hand that replaces mine. The tool changed. The taste didn't.
Every AI project is disclosed as AI-directed and finished by hand until nothing reads synthetic. If it looks like AI, it isn't done.
Tell me the mood, the market, the fabric, what you can spend. I want all of it before I draw a single line for you. It saves us both the guesswork.
Your motifs start in pencil, in my hand, before they ever meet a screen. I show you where it is as it grows, so nothing ever lands as a surprise.
You get clean, layered artwork at true scale, tested so the repeat never breaks. The kind of file your printer will quietly thank you for.
Final files, the mockups, and a plain note on how to use them. I don't leave you with loose ends.
Professional, gifted, and generous with her craft. She came back with something I'm proud to put the brand's name on.— Kimono Capsule Client, Upwork
She created a stunning pattern for me, and the result exceeded all my expectations.— Pattern Design Client, Upwork
I grew up where pattern was never just decoration. Phulkari at weddings, block prints in the bazaar, the borders running along my mother's dupattas. I was copying them by hand long before I knew it could be a profession.
Now the drawings travel further than I do. They turn up as murals, as bridal panels, as whole brand worlds built with a new kind of pencil. Same hand behind each one, whether it holds a brush or directs a machine.
B.Des — Fashion & Apparel DesignKMV (Kanya Maha Vidyalaya), Jalandhar
Adobe Photoshop — Certifiedplus ongoing Domestika coursework
More from the studio. Slide through, and open any piece to see the full set.
How pencil and prompt end up in the same hand.
Almost never at the computer. It starts with something old — a museum wall, a temple carving, a scrap of block-printed cloth. I sketch by hand first, because the hand makes decisions the mouse never would. The screen comes later, when the motif has earned its repeat.
None. When a brand needs campaign imagery without a photoshoot, I bring the same eye I bring to a paisley: palette, proportion, where the light falls.
Colour, before anything else. A modest motif in a considered palette will outclass a virtuoso motif in careless colour every time. Restraint reads as luxury. I'd rather remove one element than add three.
Production-ready files: clean vectors or layered files at true production scale, 300 DPI, repeat-tested, with mockups and usage notes. Files your printer will thank you for.
Tell me the product, the feeling, and the deadline. I reply within 24 hours.
hello@shrutidesign.comPrefer a platform? Hire me on Upwork ↗